Are newspapers dying? That's the raging debate these days. Many say the demise of the daily paper is just a matter of time-and not much time at that. The future of journalism is in the digital world of websites and apps-not newsprint-they say.
But wait. Another group of folks insist that newspapers have been with us for hundreds of years, and although all news may someday be found online, papers have plenty of life in them yet.
So who's right? Here are the arguments so you can decide.
Newspapers Are Dead
Newspaper circulation is dropping, display and classified ad revenue are drying up, and the industry has experienced an unprecedented wave of layoffs in recent years. A third of the large newsrooms across the country had layoffs between 2017 and April 2018 alone. Big metro papers such as the Rocky Mountain News and Seattle Post-Intelligencer have gone under, and even bigger newspaper companies such as the Tribune Company have been in bankruptcy.
Gloomy business considerations aside, the dead-newspaper people say the internet is just a better place to get news. “On the web, newspapers are live, and they can supplement their coverage with audio, video, and the invaluable resources of their vast archives,” said Jeffrey I. Cole, director of USC's s Digital Future Center. “For the first time in 60 years, newspapers are back in the breaking news business, except now their delivery method is electronic and not paper.”
Conclusion: The internet will kill off newspapers.
Papers Aren't Dead-Not Yet, Anyway
Yes, newspapers are facing tough times, and yes, the internet can offer many things that papers can't. But pundits and prognosticators have been predicting the death of newspapers for decades. Radio, TV, and now the internet were all supposed to kill them off, but they're still here.
Contrary to expectations, many newspapers remain profitable, although they no longer have the 20 percent profit margins they did in the late 1990s. Rick Edmonds, a media business analyst for the Poynter Institute, says the widespread newspaper industry layoffs of the last decade should make papers more viable. “At the end of the day, these companies are operating more leanly now,” Edmonds said. “The business will be smaller and there may be more reductions, but there should enough profit there to make a viable business for some years to come.”
Years after the digital pundits started predicting the demise of print, newspapers still take significant revenue from print advertising, but it declined from $60 billion to about $16.5 billion between 2010 and 2017.
And those who claim that the future of news is online and only online ignore one critical point: Online ad revenue alone just isn't enough to support most news companies. Google and Facebook dominate when it comes to online ad revenue. So online news sites will need an as-yet undiscovered business model to survive.
One possibility may be paywalls, which many newspapers and news websites are increasingly using to generate much-needed revenue. The 2013 Pew Research Center media report found that paywalls had been adopted at 450 of the country's 1,380 dailies, though they won't replace all the lost revenue from shrinking ad and subscription sales.
That study also found that the success of paywalls combined with a print subscription and single-copy price increases has led to a stabilization-or, in some cases, even an increase in revenues from circulation. Digital subscriptions are growing.
"In the age of Netflix and Spotify, people are coming around to paying for content again," wrote John Micklethwait for Bloomberg in 2018.
Until someone figures out how to make online-only news sites profitable (they've also suffered layoffs), newspapers aren't going anywhere. Despite the occasional scandal at print institutions, they remain trusted sources of information that people turn to cut through the clutter of (potentially fake) online news or for the real story when social media outlets show them information on an event slanted in any number of ways.
Conclusion: Newspapers aren't going anywhere.